How to Design a Logo

Logo design is a systematic and integrated work. Logo designers are obliged to learn about market positioning, to communicate effectively with client, and conceive an idea thoroughly before a quick and precise execution is possible. Focusing on design thinking, the book showcases an array of distinguished logos, which fall into four categories: typography, plants, animals, and geometry. As a practical guide, it also introduces the step-by-step design process of each logo.

Design: Ting Chen
Size: 185x250mm
Pages: 208
Publication: 2018
Binding: Casebound