A Visible Distance: Craft, Creativity, and the Business of Design
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Providing tactical strategies and creative support to tackle the complexities of balancing intuition and taste, technical and personal capability, strategic business decisions in design work and the demands of modern brand building, this book speaks to students, educators, and seasoned professionals. Part personal memoir and part professional manual by Matt Owens, A Visible Distance, Craft, Creativity, and the Business of Design is a reality check to challenges when building a practice in graphic design or branding. These lessons and learnings span the recent decades: from his roots in DIY, punk, and skateboarding in the later 80s, to the advent of… Read more
Providing tactical strategies and creative support to tackle the complexities of balancing intuition and taste, technical and personal capability, strategic business decisions in design work and the demands of modern brand building, this book speaks to students, educators, and seasoned professionals. Part personal memoir and part professional manual by Matt Owens, A Visible Distance, Craft, Creativity, and the Business of Design is a reality check to challenges when building a practice in graphic design or branding. These lessons and learnings span the recent decades: from his roots in DIY, punk, and skateboarding in the later 80s, to the advent of the commercialisation of the internet in the late 1990s, building and growing a creative agency, to the present disruption of artificial intelligence, automation, and distributed hybrid teams.
Design: Matt Owens Size: 150x220mm Pages: 236 Publication: 2024 Binding: Softbound book
A Visible Distance: Craft, Creativity, and the Business of Design
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