thonik: why we design

Everybody is a designer! But why? Why do we colour, organise, and form the world around us – and why do we call that a profession? In this book, Thonik, an Amsterdam-based studio led by lauded designers Nikki Gonnissen and Thomas Widdershoven, researches eleven personal reasons why they design – from the need to create impact to a constant search for independence; from the benefits of systems to the urgency of play. Why We Design looks back on twenty-five years of design practice and speculates on the future of graphic design.

Designer: thonik
Size: 170x240mm
Pages: 320
Publication: 2018
Binding: Softbound book