How do you grow your business when you don t have a marketing budget? How do you stand out in a busy world? And what if the answer is right in front of you? For me, the newsletter is the most important tool I have in building a global denim brand. Second only to the sewing machine. So writes entrepreneur David Hieatt who has based his entire marketing strategy around a simple email newsletter. And it's worked. The company has grown into a creative global jeans business with a fiercely loyal community. Now, David shares his insight, strategy and methodology…
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How do you grow your business when you don t have a marketing budget? How do you stand out in a busy world? And what if the answer is right in front of you? For me, the newsletter is the most important tool I have in building a global denim brand. Second only to the sewing machine. So writes entrepreneur David Hieatt who has based his entire marketing strategy around a simple email newsletter. And it's worked. The company has grown into a creative global jeans business with a fiercely loyal community. Now, David shares his insight, strategy and methodology so you can do the same.
In Do Open you will discover: Why giving is your secret to success How to get people s attention when time is your biggest competitor Why creating beats sharing How a small team can win Build community. Build your brand. Build long-term growth. Discover why the humble newsletter is pure and utter gold.
Cover Designer: James Victore
Size: 120x180mm
Pages: 160
Publication: 2017
Binding: Softbound book
