This book is being offered at a discounted rate due to a small defect. We are unable to share images of defects or offer refunds on books purchased from the 'Sample Sale' section marked as 'Seconds'. With a selection of contemporary graphics and brand identities, Dynamic Branding showcases the best examples of flexible graphic systems that adapt to the Age of Data. In an increasingly digital world, brands are faced with the challenge of reshaping their identities in order to solidify their presence both online and offline, not to mention a variety of other mediums. As a result, many designers and…
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This book is being offered at a discounted rate due to a small defect. We are unable to share images of defects or offer refunds on books purchased from the 'Sample Sale' section marked as 'Seconds'.
With a selection of contemporary graphics and brand identities, Dynamic Branding showcases the best examples of flexible graphic systems that adapt to the Age of Data.
In an increasingly digital world, brands are faced with the challenge of reshaping their identities in order to solidify their presence both online and offline, not to mention a variety of other mediums. As a result, many designers and creatives have chosen to break the common notion of “never change your identity” and opted for fluid, adaptive graphics that flexibly adapt to each platform they are placed on.
Interweaving elements that span across graphics, motion, and more, Dynamic Branding showcases the best examples of graphic systems that skilfully shapeshift across mediums to bring out the best of what their brand has to offer while maintaining its integrity and core values.
Designer: Cheryl Lai, Scarlet Ng
Size: 178x248mm
Pages: 272
Publication: 2024
Binding: Softbound book
