This monograph covers Paula’s early days in the music industry as an art director with CBS and Atlantic records; the launch of her first studio, Koppel & Scher; and her 25-year engagement with Pentagram.It also provides an up-to-date look at Paula’s idiosyncratic hand-painted maps, part of her prolific artistic practice that complements her still-growing graphic legacy.The book also a visual record of contemporary New York’s urban fabric, indelibly transformed by the designer’s innovative approach to environmental graphics and identity design: from MoMA to Charter Schools; from the High Line to Shake Shack.Her logos for global corporations and cultural institutions have… Read more
This monograph covers Paula’s early days in the music industry as an art director with CBS and Atlantic records; the launch of her first studio, Koppel & Scher; and her 25-year engagement with Pentagram.
It also provides an up-to-date look at Paula’s idiosyncratic hand-painted maps, part of her prolific artistic practice that complements her still-growing graphic legacy.
The book also a visual record of contemporary New York’s urban fabric, indelibly transformed by the designer’s innovative approach to environmental graphics and identity design: from MoMA to Charter Schools; from the High Line to Shake Shack.
Her logos for global corporations and cultural institutions have cemented her reputation as a giant of identity design.
A large section of the book is devoted to the designer’s socially and politically motivated posters, New York Times Op-Ed illustrations and campaign work.
In a long interview, Paula’s frank and open words lay bare the reality of design culture in the USA. The 520-page book is designed by Spin, under the creative direction of Tony Brook.
